Hvassing.com

Google is said to be serving more than 250 million requests every day, indexing more than ten billion pages. In short; they do a lot! However, when one search for the term «computer software» one got about 2.5 million search results. This means that the first ten results, at most, will get a click. Why? Simply because users of the web are lazy in nature. A web user don't want to click his way through a jungle of links and pages, he wants the results straight away.

Google have heard this call from its users and now their results are decreased to the three most relevant hits followed by search results that might seem relevant to the search string entered. The results are now shown in groups of three, which makes it all more clear and easier to find what one were looking for.

Now why have Google done this? Google knows that users won't click on the «Next» button, no matter how many o's there are. And what Google want is not necessarily a billion searches, they want a billion users, which is not the same. They want the user to go to their page, search, find and click on their ads. They want as many as possible to do this, but they do not want me as a single user to submit several queries. There's only a limited amount of links the user will click on and so they want me to search once, give me all the right answers and present me with all the right ads. They simply do not want me to submit more queries because searching is expensive. It is expensive in terms of computer time and processing.

Give the users more by making them do less, and at the same time give them the ads to go with it.